Neuroscience

  • Why Your Brain Keeps Chasing That Next Reward: The Science Behind Our Drive for More

    Ever notice how that dopamine hit from checking your phone feels so good in the moment, but leaves you wanting more just minutes later? Or how you can be completely exhausted but still find yourself scrolling through social media at 2 AM? There’s actually fascinating psychology behind why this happens—and it all comes down to how your brain evolved to keep you alive.