social media

Group Identity in the Digital Age: Tribalism Isn't Going Away

Humans are tribal creatures. We’ve always organized into groups, defined ourselves by group membership, and sometimes viewed out-groups with suspicion. The internet didn’t create this tendency—it amplified it.

The Science of Social Comparison

Comparing yourself to others isn’t a moral failing—it’s hardwired into your brain. Humans evolved to constantly assess their standing relative to others because, for most of our history, social status was directly linked to survival.